AI-Led Warehousing is set to gain momentum in India’s agri supply chain as Bartronics India Limited (“BIL”) has executed a definitive Shareholders Agreement with Shree NagaNarasimha Pvt. Ltd., operating under the AYOU brand.
The agreement marks a strategic step in Bartronics’ expansion under Project AVIO Agritech and reinforces its commitment to AI-Led Warehousing across key agricultural corridors.
With the agreement now signed, completion of the transaction is expected over the coming weeks, subject to the transfer of funds and customary closing formalities.
The move builds on Bartronics’ strong rural footprint across India’s major agricultural corridors, including an established network in the potato belt of Uttar Pradesh and the onion belt of Maharashtra, along with sourcing linkages across other key fruits and vegetables clusters.
Together, these regions form a critical backbone of India’s fresh produce economy. By combining this physical reach with structured aggregation and technology integration under the AYOU brand, the company aims to create a scalable, efficient, and transparent farm-to-market ecosystem powered by AI-Led Warehousing.
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Following completion of the transaction, Bartronics plans to transform select warehouses within its network into AI-enabled smart aggregation and processing hubs operating under AYOU.
These facilities will integrate computer vision-based grading, digital quality benchmarking, predictive inventory analytics, and batch-level traceability systems.
AI-Led Warehousing: Improving Supply Precision
Through AI-Led Warehousing, the initiative is designed to improve supply precision across commodities including potatoes, onions, and a wider basket of fruits and vegetables.
The company stated that AI-Led Warehousing is expected to reduce wastage, enhance quality consistency, improve demand forecasting, and enable real-time visibility across procurement and dispatch flows.
By embedding intelligence at the warehouse layer, the initiative aims to strengthen operational reliability while improving transparency throughout the supply chain.
AYOU currently supplies to leading quick commerce and modern trade players, including Swiggy Instamart, Zepto, BigBasket, and Blinkit, as well as retail brands such as Trent, among others.
The introduction of AI-Led Warehousing is expected to further strengthen service reliability and traceability standards for these partners, while improving price realization and transparency for farmers across Uttar Pradesh, Maharashtra, and other sourcing geographies.
By embedding artificial intelligence into post-harvest infrastructure, Bartronics seeks to convert its agricultural footprint into a data-driven rural commerce platform.
The structured data generated through AI-Led Warehousing systems is expected to support better planning, reduce supply-demand mismatches, and enable scalable expansion into additional commodities and markets over time.
Commenting on the development, Vidyasagar Reddy, Managing Director, Bartronics India Limited, said: “Our network across the potato belt in Uttar Pradesh and the onion belt in Maharashtra provides us with a strong agricultural backbone.
The rollout of AI-enabled warehousing under the AYOU brand will transform this physical reach into a technology-led, efficient, and traceable supply chain. This initiative is about building modern agri-infrastructure that delivers measurable value to farmers while strengthening our position with leading quick commerce and modern trade partners.”
The strategic partnership positions AI-Led Warehousing at the center of Bartronics’ agri-tech roadmap under Project AVIO Agritech, with a focus on scalable infrastructure, structured aggregation, and technology-driven supply chain transformation.
